5 tools every SMarketer should be using

In every Business, each department has its own areas of expertise, but it’s essential for every department to work in collaboration and increase productivity to attain one ultimate goal of the organization they are working for and that is “Team Revenue”. Otherwise, not co-operating with other departments can harm business to accomplish its goals.

Sales and marketing both are two halves of the same team. It’s important to align both teams around one goal, which is generating revenue. In 2010 a study by the Aberdeen Group shows that, companies with strong sales and marketing alignment get 20% annual revenue growth. To more reach business goals more effectively and efficiently, a strong communication bonding between sales and marketing team is needed to resolve the conflicts between both department, and generating more qualified leads and customers.

The key five tools which should be used to integrate SMarketing into a business are:

A Quick tour of inbound marketing elements (PPT)

Inbound Marketing: A Quick tour of inbound marketing elements from Gatelogix

 A Quick tour of inbound marketing elements. What strategies should be used to be successful with internet marketing? What are the effects of SEO and social media in inbound marketing? What is the role of a landing page? How to delight your customers?
Inbound is set of tactics to optimize your content on all social platforms and website pages to derive more traffic and closing successful sales, giving your customers a delightful experience.

Basic Methodology of Inbound marketing (PPT)

Inbound Marketing is a process of attracting prospects with related helpful content, convert them into leads, good leads into customers and delight them.

The Inbound Marketing consists of two main factors “Buyer Persona” and “Buyer Journey”. Inbound Marketing methodology has four stages Attract, Convert, Close and Delight. And it swings around creating helpful and educational content according to Buyer persona (audience which we are looking to attract), Convert derived traffic into known Leads and delight them continually because delighted Costumer can become the Promoter of Business.