In every
Business, each department has its own areas of expertise, but it’s essential for
every department to work in collaboration and increase productivity to attain
one ultimate goal of the organization they are working for and that is “Team Revenue”.
Otherwise, not co-operating with other departments can harm business to
accomplish its goals.
Sales and
marketing both are two halves of the same team. It’s important to align both teams
around one goal, which is generating revenue. In 2010 a study by the Aberdeen Group shows that, companies
with strong sales and marketing alignment get 20% annual revenue growth. To more reach business goals more
effectively and efficiently, a strong communication bonding between sales and
marketing team is needed to resolve the conflicts between both department, and
generating more qualified leads and customers.
The key five
tools which should be used to integrate SMarketing into a business are:
