Who does not love to follow the latest fashion and trends of their particular industry? And it’s something that really helps them to be prominent. Talking about the online industry and more specifically the domain of websites, No one can deny the importance of a well optimized website for their business web presence in search results, bringing more traffic and customers to your website. Website Optimization is essential for your online business presence to accomplish action oriented aims.
Web optimization is, designing a website from scratch as per standards of search engines and marketing specialists, to enable it for gaining good ranks in organic results. However, since last couple of years, major search engines are focusing more and more on user friendly results rather than just search engine friendly websites. So, it would be a better strategy if your website is optimized more for users and following up with search engines. There are many factors, many techniques and many standards experienced by various web solution companies, here are few that we have discovered from over ongoing working experience.
The very basic and most important aim of a website is to grab our online customer within our potential market to achieve goals and objectives of which mostly includes boosting sales, generating leads and business growth, not only in the online market but also in the real market.
Since last few years, the massive growth in online business market and development of search engines has made life very easier for the individuals and small businesses to serve their products and services in their potential online market. As mentioned above, Search engines are strictly focusing on providing user friendly results and to increase your website potential to show up in search results is, it’s well optimized for search engines and also provides great experience to users when they come on your website.
a) SE Rankings:
It’s important to give the crawlers enough to bite into. As, now days, people rely more on the search engines for all information they need and Search engines are focused to serve humans. So, websites optimized for search engines are not only about building online authority and getting top rankings but it also help your potential audience to gain the information they are searching about.
b) User experience:
It’s a must to do for a business owner to take care of the user experience for the satisfaction and delight of its visitors. A modified User experience design allows the new visitors ease in the accessibility and usability of your products and services available on your website. Also, intentionally or unintentionally, It helps them to understand that you care about their time, preferences and perceptions.
c) Lead conversion:
When your website’s design, content (Text, fonts, style, images, videos, graphics etc.) are crawl-able by the search engines and the design and content is aligned in a way that the users find all the useful information they needed in a proper channel. It means you have successfully provided an opportunity to convert your visitor to become a lead/customer.
d) Customer acquisitions:
Very basic purpose of website optimization is customer’s acquisition and successful sales. To acquire more customers and more sales, you need to optimize your website considering your buyers persona.
Web optimization is, designing a website from scratch as per standards of search engines and marketing specialists, to enable it for gaining good ranks in organic results. However, since last couple of years, major search engines are focusing more and more on user friendly results rather than just search engine friendly websites. So, it would be a better strategy if your website is optimized more for users and following up with search engines. There are many factors, many techniques and many standards experienced by various web solution companies, here are few that we have discovered from over ongoing working experience.
1. Why to optimize:
The very basic and most important aim of a website is to grab our online customer within our potential market to achieve goals and objectives of which mostly includes boosting sales, generating leads and business growth, not only in the online market but also in the real market.
Since last few years, the massive growth in online business market and development of search engines has made life very easier for the individuals and small businesses to serve their products and services in their potential online market. As mentioned above, Search engines are strictly focusing on providing user friendly results and to increase your website potential to show up in search results is, it’s well optimized for search engines and also provides great experience to users when they come on your website.
2. Factors behind website optimization:
It’s important to give the crawlers enough to bite into. As, now days, people rely more on the search engines for all information they need and Search engines are focused to serve humans. So, websites optimized for search engines are not only about building online authority and getting top rankings but it also help your potential audience to gain the information they are searching about.
b) User experience:
It’s a must to do for a business owner to take care of the user experience for the satisfaction and delight of its visitors. A modified User experience design allows the new visitors ease in the accessibility and usability of your products and services available on your website. Also, intentionally or unintentionally, It helps them to understand that you care about their time, preferences and perceptions.
c) Lead conversion:
When your website’s design, content (Text, fonts, style, images, videos, graphics etc.) are crawl-able by the search engines and the design and content is aligned in a way that the users find all the useful information they needed in a proper channel. It means you have successfully provided an opportunity to convert your visitor to become a lead/customer.
d) Customer acquisitions:
Very basic purpose of website optimization is customer’s acquisition and successful sales. To acquire more customers and more sales, you need to optimize your website considering your buyers persona.
e) Customer delight:
Optimizing your website by keeping your customers delight in the mind is a success key to your business. If you are serving your customers well enough, then you must provide them some opportunities e.g. a “call to action button”, to promote your business by referring, reviews, feedbacks and, testimonials and email. etc.
3. Three methods to make your website easy to crawl and understand:
The design of the website must have the power of cognitive fluency, which means giving your visitors an opportunity to proceed further quickly and easily, using simple navigation, relevant color scheme and streamlined steps create a strong incentive for your website visitors to carry on.
b) Content topic and keywords:
Content alignment must be for your target audience. Keeping in mind the uniqueness and authority of your content and using the language of your prospects and keywords makes it easy to crawl by the search engines.
c) Format of content:
Internet users always wanted to consume more information in less time, content should be formatted in a way that your website visitors understand and gather information about your business in a glance. Using bolded text, including pictures, simple font style, short sentences and paragraphs increases the chances to keep your audience engaged and easily recognize about your businesses products and services.
4. Power of Website optimization:
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