Thursday, November 20, 2014

Basic Methodology of Inbound marketing (PPT)





Inbound Marketing is a process of attracting prospects with related helpful content, convert them into leads, good leads into customers and delight them.
The Inbound Marketing consists of two main factors “Buyer Persona” and “Buyer Journey”. Inbound Marketing methodology has four stages Attract, Convert, Close and Delight. And it swings around creating helpful and educational content according to Buyer persona (audience which we are looking to attract), Convert derived traffic into known Leads and delight them continually because delighted Costumer can become the Promoter of Business.

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