Inbound Marketing is a process of
attracting prospects with related helpful content, convert them into
leads, good leads into customers and delight them.
The
Inbound Marketing consists of two main factors “Buyer Persona” and
“Buyer Journey”. Inbound Marketing methodology has four stages Attract,
Convert, Close and Delight. And it swings around creating helpful and
educational content according to Buyer persona (audience which we are
looking to attract), Convert derived traffic into known Leads and
delight them continually because delighted Costumer can become the
Promoter of Business.
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